/* ==========================================================
   UGC page (index.html)
   ========================================================== */

/* ---------- hero ---------- */
.hero{
  position:relative;overflow:hidden;
  padding-block:clamp(48px,7vw,96px) clamp(90px,11vw,150px);
  background:
    radial-gradient(52% 48% at 12% 8%,rgba(185,225,229,.95),transparent 72%),
    radial-gradient(46% 46% at 92% 14%,rgba(255,219,224,.95),transparent 72%),
    radial-gradient(60% 55% at 58% 104%,rgba(255,244,179,.85),transparent 72%),
    var(--cream);
}
.hero__in{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:clamp(24px,5vw,80px);align-items:center;position:relative;z-index:3}
.hero__copy{display:flex;flex-direction:column;align-items:flex-start;gap:28px}
.hero h1{font-size:clamp(3.2rem,8.4vw,7.4rem)}
.hero h1 .hl{display:inline-block;background:linear-gradient(transparent 58%,var(--pink-d) 58% 92%,transparent 92%);padding-inline:.06em;text-shadow:none}
.hero__cta{display:flex;flex-wrap:wrap;gap:14px}
.hero__meta{display:flex;flex-wrap:wrap;gap:10px 22px;font-family:var(--mono);font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-soft)}
.hero__meta span::before{content:"✦ ";color:var(--pink-d)}

.collage{position:relative;height:clamp(400px,42vw,600px)}
.polaroid{box-sizing:border-box;margin:0;position:absolute;background:#fff;padding:12px 12px 46px;border:1px solid rgba(44,43,43,.16);box-shadow:0 18px 40px -14px rgba(44,43,43,.28);transition:transform .5s var(--ease)}
.polaroid::before{content:"";position:absolute;top:-13px;left:50%;width:84px;height:26px;translate:-50% 0;background:rgba(255,244,179,.85);border:1px dashed rgba(44,43,43,.25);transform:rotate(-3deg)}
.polaroid figcaption{position:absolute;left:0;right:0;bottom:12px;text-align:center;font-family:var(--display);font-style:italic;font-size:1.05rem;text-transform:lowercase}
.polaroid--a{width:44%;left:2%;top:2%;transform:rotate(-3.5deg);z-index:2}
.polaroid--b{width:44%;right:2%;top:24%;transform:rotate(3deg);z-index:3}
.polaroid:hover{transform:rotate(0) scale(1.03);z-index:6}
.ph{position:relative;aspect-ratio:4/5;overflow:hidden;background:var(--bg,var(--pink));display:grid;place-items:center}
.ph img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.ph::after{content:attr(data-ph);font-family:var(--display);font-style:italic;font-size:1.3rem;color:rgba(44,43,43,.45);text-transform:lowercase;text-align:center;padding:1em}
.ph:has(img)::after{display:none}
.collage .tag{position:absolute;z-index:7}

@media (max-width:900px){
  .hero__in{grid-template-columns:1fr}
  .collage{height:clamp(330px,88vw,470px);max-width:520px;width:100%;margin-inline:auto}
}

/* ---------- about ---------- */
.about{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(32px,6vw,96px);align-items:start}
.about__txt{display:flex;flex-direction:column;align-items:flex-start;gap:22px}
.about__txt p{font-size:clamp(1.05rem,1.5vw,1.2rem);color:var(--ink-soft)}
.about__txt strong{color:var(--ink)}
.chips{display:flex;flex-wrap:wrap;gap:10px}
.chip{border:1.5px dashed var(--ink);border-radius:999px;padding:.5em 1.1em;font-size:.9rem;font-weight:500;background:var(--cream)}
.facts{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:8px}
.fact{border-radius:var(--radius);padding:24px;border:1px solid rgba(44,43,43,.16);position:relative;min-height:170px;display:flex;flex-direction:column;justify-content:space-between;transition:transform .4s var(--ease)}
.fact:nth-child(1){background:var(--butter);transform:rotate(-1.6deg)}
.fact:nth-child(2){background:var(--sky);transform:rotate(1.4deg)}
.fact:nth-child(3){background:var(--pink);transform:rotate(1.2deg)}
.fact:nth-child(4){background:var(--sage);transform:rotate(-1.3deg)}
.fact:hover{transform:rotate(0) translateY(-4px)}
.fact b{font-family:var(--display);font-weight:600;font-size:clamp(2.4rem,4vw,3.4rem);line-height:1;letter-spacing:-.03em}
.fact span{font-size:.92rem;line-height:1.35}
@media (max-width:900px){.about{grid-template-columns:1fr}}

/* ---------- services ---------- */
.svc{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px}
.svc__card{border:1px solid rgba(44,43,43,.18);border-radius:var(--radius);padding:26px 24px 28px;display:flex;flex-direction:column;gap:14px;min-height:340px;background:var(--bg);transition:transform .4s var(--ease),box-shadow .4s}
.svc__card:hover{transform:translateY(-8px) rotate(-1deg);box-shadow:0 14px 0 -8px var(--ink)}
.svc__card .mono{color:var(--ink-soft)}
.svc__ic{width:64px;height:64px;margin-bottom:auto}
.svc__card h3{font-family:var(--display);font-weight:600;font-size:1.6rem;line-height:1.05;letter-spacing:-.02em;text-transform:lowercase}
.svc__card p{font-size:.95rem;line-height:1.5;color:var(--ink-soft)}
@media (max-width:1050px){.svc{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:560px){.svc{grid-template-columns:1fr}.svc__card{min-height:0}}

/* ---------- work / reels ---------- */
.filters{display:flex;flex-wrap:wrap;gap:10px}
.filters button{border:1.5px dashed var(--ink);background:var(--cream);border-radius:999px;padding:.55em 1.2em;font-weight:600;font-size:.9rem;transition:background .2s,transform .2s var(--ease)}
.filters button:hover{transform:translateY(-2px)}
.filters button[aria-pressed="true"]{background:var(--pink-d);border-style:solid}
.reels-wrap{position:relative}
.reels{
  display:flex;gap:22px;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;
  padding:10px max(var(--gutter),calc((100vw - var(--maxw))/2 + var(--gutter))) 34px;
  scroll-padding-inline:max(var(--gutter),calc((100vw - var(--maxw))/2 + var(--gutter)));
}
.reels::-webkit-scrollbar{display:none}
.reel{flex:0 0 clamp(226px,22vw,286px);scroll-snap-align:start;display:flex;flex-direction:column;gap:16px;transition:opacity .35s}
.reel[hidden]{display:none}
.reel__media{
  position:relative;aspect-ratio:9/16;border-radius:26px;overflow:hidden;border:1.5px solid var(--ink);
  background:var(--bg,var(--pink));cursor:pointer;isolation:isolate;
  transition:transform .45s var(--ease),box-shadow .45s;box-shadow:0 0 0 0 var(--ink);
}
.reel:hover .reel__media{transform:translateY(-6px) rotate(-1.2deg);box-shadow:8px 10px 0 -1px var(--ink)}
.reel:nth-child(even):hover .reel__media{transform:translateY(-6px) rotate(1.2deg)}
.reel__media video,.reel__media iframe,.reel__media>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;border:0;z-index:0}
.reel__deco{position:absolute;inset:0;display:grid;place-items:center;z-index:1;pointer-events:none}
.reel__deco svg{width:26%;transition:transform .4s var(--ease);filter:drop-shadow(0 5px 0 rgba(44,43,43,.15))}
.reel:hover .reel__deco svg{transform:scale(1.15) rotate(-6deg)}
.reel__badges{position:absolute;left:12px;top:14px;z-index:3;display:flex;flex-direction:column;align-items:flex-start;gap:8px;pointer-events:none}
.reel__media.playing .reel__deco,.reel__media.playing .reel__badges{opacity:0;transition:opacity .3s}
.reel__soon{position:absolute;left:0;right:0;bottom:16px;z-index:2;text-align:center;pointer-events:none}
.reel__t{font-family:var(--display);font-weight:600;font-size:1.22rem;line-height:1.1;letter-spacing:-.015em;text-transform:lowercase}
.reel__s{font-size:.86rem;line-height:1.4;color:var(--ink-soft)}
.reels__nav{display:flex;gap:10px}
.arrow{width:52px;height:52px;border-radius:50%;border:1.5px dashed var(--ink);background:var(--cream);display:grid;place-items:center;transition:background .2s,transform .25s var(--ease)}
.arrow:hover{background:var(--pink-d);transform:scale(1.08)}
.arrow svg{width:22px;height:22px}
.work__top{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:24px}

/* ---------- case studies ---------- */
.cases{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px}
.case{border-radius:32px;padding:clamp(26px,3.4vw,44px);border:1.5px solid var(--ink);background:var(--bg);display:flex;flex-direction:column;gap:22px;position:relative;overflow:hidden}
.case h3{font-family:var(--display);font-weight:600;font-size:clamp(1.9rem,3.2vw,2.7rem);line-height:1;letter-spacing:-.025em;text-transform:lowercase}
.case p{color:rgba(44,43,43,.78);max-width:34em}
.case__stats{display:flex;flex-wrap:wrap;gap:12px 34px;margin-top:auto;padding-top:20px;border-top:1px dotted var(--ink)}
.stat b{display:block;font-family:var(--display);font-weight:600;font-size:clamp(2.2rem,4vw,3.3rem);line-height:1;letter-spacing:-.03em}
.stat span{font-family:var(--mono);font-size:.66rem;letter-spacing:.09em;text-transform:uppercase}
.case__tags{display:flex;flex-wrap:wrap;gap:8px}
@media (max-width:900px){.cases{grid-template-columns:1fr}}

/* ---------- media kit ---------- */
.kit__head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:20px 40px;margin-bottom:34px}
.kit__handle{display:flex;flex-wrap:wrap;gap:8px 22px;align-items:center;font-family:var(--mono);font-size:.76rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-soft)}
.kit__sub{font-family:var(--display);font-style:italic;font-size:1.5rem;text-transform:lowercase;margin:38px 0 16px}
.kit__grid{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:16px}
.kc{grid-column:span 2;background:#fff;border:1px solid rgba(44,43,43,.16);border-radius:22px;padding:22px 24px 26px;position:relative;transition:transform .35s var(--ease),box-shadow .35s}
.kc:hover{transform:translateY(-5px);box-shadow:0 10px 0 -5px var(--ink)}
.kc--w{grid-column:span 3}
.kc__lab{display:flex;align-items:center;gap:10px;font-family:var(--mono);font-size:.72rem;font-weight:500;letter-spacing:.1em;text-transform:uppercase}
.kc__ic{width:34px;height:34px;border-radius:50%;background:var(--c,var(--pink));display:grid;place-items:center;flex:none}
.kc__ic svg{width:18px;height:18px;fill:none;stroke:var(--ink);stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.kc__n{font-family:var(--display);font-weight:600;font-size:clamp(2.8rem,5vw,4.2rem);line-height:1;letter-spacing:-.035em;margin-top:22px}
.kc--tall{grid-column:span 2}
.kc--tall .kc__lab{margin-bottom:22px}
.donut{width:min(210px,70%);margin:6px auto 22px}
.donut circle{fill:none;stroke-width:6}
.donut .bg{stroke:var(--pink)}
.donut .fg{stroke:var(--ink);stroke-dasharray:0 100;transition:stroke-dasharray 1.4s var(--ease) .2s;transform:rotate(-90deg);transform-origin:50% 50%}
.in .donut .fg{stroke-dasharray:var(--p) 100}
.legend li{display:flex;justify-content:space-between;align-items:center;font-family:var(--display);font-size:1.15rem;font-weight:600;padding:5px 0}
.legend li::before{content:"";width:12px;height:12px;border-radius:50%;background:var(--dot);margin-right:10px}
.legend li span{margin-right:auto}
.bars li{display:grid;grid-template-columns:1fr auto;gap:5px 10px;padding:9px 0;font-size:.92rem}
.bars li b{font-weight:600;font-variant-numeric:tabular-nums}
.bars li i{grid-column:1/-1;height:10px;border-radius:9px;background:var(--pink);overflow:hidden;display:block}
.bars li i::after{content:"";display:block;height:100%;width:0;background:var(--ink);border-radius:9px;transition:width 1.2s var(--ease) calc(.25s + var(--i,0) * .08s)}
.in .bars li i::after{width:var(--w)}
.bars .cc{font-family:var(--mono);font-size:.68rem;background:var(--butter);border:1px solid rgba(44,43,43,.16);border-radius:5px;padding:.15em .5em;margin-right:8px;letter-spacing:.06em}
.kit__note{margin-top:26px;color:var(--ink-soft);font-size:.9rem;max-width:44em}
@media (max-width:980px){.kit__grid{grid-template-columns:repeat(2,minmax(0,1fr))}.kc,.kc--w,.kc--tall{grid-column:span 1}.kc--tall{grid-column:1/-1}}
@media (max-width:520px){.kc{padding:18px}.kc__n{font-size:2.6rem}}

/* ---------- brands ---------- */
.brands{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}
.brand{border:1.5px solid var(--ink);border-radius:32px;background:var(--butter);padding:clamp(26px,3.4vw,44px);display:flex;flex-direction:column;gap:18px}
.brand h3{font-family:var(--display);font-weight:600;font-size:clamp(2rem,3.4vw,2.9rem);line-height:1;letter-spacing:-.025em;text-transform:lowercase}
.brand p{max-width:34em;color:rgba(44,43,43,.78)}
.brand--cta{background:var(--sky);border-style:dashed;align-items:flex-start;justify-content:center;position:relative;overflow:hidden}
@media (max-width:1000px){.brands{grid-template-columns:1fr 1fr}.brand--cta{grid-column:1/-1}}
@media (max-width:640px){.brands{grid-template-columns:1fr}}

/* ---------- contact ---------- */
.contact{background:var(--pink);border-top:1px dotted var(--ink);overflow:hidden}
.contact__in{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:clamp(30px,6vw,90px);align-items:center;position:relative;z-index:3}
.contact__copy{display:flex;flex-direction:column;gap:26px;align-items:flex-start}
.links{display:flex;flex-direction:column;background:var(--cream);border:1.5px solid var(--ink);border-radius:28px;overflow:hidden}
.links a{display:grid;grid-template-columns:auto 1fr auto;gap:14px;align-items:center;padding:20px 24px;text-decoration:none;border-bottom:1px dotted var(--ink);transition:background .25s,padding-left .3s var(--ease)}
.links a:last-child{border-bottom:0}
.links a:hover{background:var(--butter);padding-left:32px}
.links .mono{color:var(--ink-soft);min-width:5.6em}
.links b{font-weight:600;font-size:clamp(.92rem,1.5vw,1.06rem);overflow-wrap:break-word;min-width:0}
.links svg{width:22px;height:22px;fill:none;stroke:var(--ink);stroke-width:2;stroke-linecap:round;stroke-linejoin:round;transition:transform .3s var(--ease)}
.links a:hover svg{transform:translate(3px,-3px)}
@media (max-width:900px){.contact__in{grid-template-columns:1fr}}

/* ---------- cross link to CV ---------- */
.cvlink{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:20px;border:1.5px dashed var(--ink);border-radius:28px;padding:22px 28px;background:var(--cream);margin-block:0 0}
.cvlink p{font-family:var(--display);font-style:italic;font-size:1.4rem;text-transform:lowercase;line-height:1.15}

/* ---------- brand count strip ---------- */
.brand-stat{display:grid;grid-template-columns:auto minmax(0,1fr);gap:clamp(20px,4vw,56px);align-items:center;border:1.5px solid var(--ink);border-radius:32px;background:var(--pink);padding:clamp(22px,3vw,38px) clamp(24px,4vw,52px)}
.brand-stat__n{display:flex;flex-direction:column;align-items:flex-start}
.brand-stat__n b{font-family:var(--display);font-weight:600;font-size:clamp(4rem,10vw,7.5rem);line-height:.9;letter-spacing:-.04em}
.brand-stat__txt{display:flex;flex-direction:column;gap:16px}
.brand-stat__txt p{font-size:clamp(1.05rem,1.6vw,1.25rem);max-width:34em}
.chip--solid{background:var(--ink);color:var(--cream);border-style:solid}
@media (max-width:700px){.brand-stat{grid-template-columns:1fr}}

/* ---------- beyond UGC (3 cards) ---------- */
.svc--3{grid-template-columns:repeat(3,minmax(0,1fr))}
.svc__card .btn{align-self:flex-start;margin-top:6px}
@media (max-width:1050px){.svc--3{grid-template-columns:1fr 1fr}}
@media (max-width:640px){.svc--3{grid-template-columns:1fr}}

.reel__link{display:inline-block;margin-top:6px;font-family:var(--mono);font-size:.68rem;letter-spacing:.09em;text-transform:uppercase;text-decoration:none;border-bottom:1px solid rgba(44,43,43,.4)}
.reel__link:hover{border-color:var(--ink);background:var(--pink)}
.reel__media::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.18),transparent 34%,transparent 66%,rgba(0,0,0,.14));z-index:1;pointer-events:none}
.reel__media.playing::after{display:none}
.brand--x{background:var(--pink)}
.brand .btn{align-self:flex-start;margin-top:auto}
.brand h3{font-size:clamp(1.9rem,2.6vw,2.6rem)}